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Sponsor report for a team

Los Angeles Dodgers

Los Angeles DodgersShohei OhtaniMookie BettsFreddie FreemanYoshinobu Yamamoto

94 Qloo requests, 136 facts, 27 seconds. Market: United States.

The pairing

81

Nascar

Automotive

Pursue11 to pursue, 10 to consider, 0 blocked
  • #1 of 10 (affinity 0.83)
  • 93/100 audience-profile match

Sponsor board

Fans skew 45 and older, with a taste for steakhouses, country artists and baseball comedies and podcasts. That points to beer, spirits, auto, premium travel and dining, and banking. Footwear is the overlooked pick: the top movies (Air, Hustle, Stephen Curry: Underrated) are basketball and sneaker stories, and the 24-and-younger group over-indexes slightly. Blocked brands stay on the board with the reason.

Pursue11
Consider10

Who the fans are

Qloo's aggregate taste signal for the audience of these entities. Hover the map; open any receipt.

Strongest areas: Los Angeles, San Diego, Las Vegas, San Jose, Phoenix. Brighter dots mean a stronger over-index.

Who they are

24 and under+0.08
25–29−0.09
30–34−0.69
35–44−0.42
45–54+0.31
55 and over+0.02
Male+0.10
Female−0.10
under-indexesover-indexes

Averaged over Los Angeles Dodgers, Shohei Ohtani, Mookie Betts

What they're into

japanese dramabased on mangalive action adaptationlive action manga adaptationafrican americanamerican footballlos angeles californiamexican americancaliforniaJapanese Literatureyakuzaschool

Momentum

2026-10-27: popularity rank #677

What else these fans love

Brands

  1. 1Oakland Athletics
  2. 2New York Yankees
  3. 3Major League Baseball
  4. 4Los Angeles Angels
  5. 5Chicago Cubs

TV

  1. 1Loudermilk
  2. 2Bookie
  3. 3Fisk
  4. 4Brockmire
  5. 5Bupkis

Podcasts

  1. 1R2C2 is UNINTERRUPTED
  2. 2Talkin' Yanks (Yankees Podcast)
  3. 3Talkin' Baseball (MLB Podcast)
  4. 4Barstool Baseball
  5. 5The Short Porch

Music

  1. 1BRELAND
  2. 2Jon Pardi
  3. 3Justin Moore
  4. 4Colt Ford
  5. 5Aaron Watson

Film

  1. 1Air
  2. 2American Underdog
  3. 3Hustle
  4. 4Champions
  5. 5A Man Called Otto

Places

  1. 1Ruth's Chris Steak House
  2. 2Fleming's Prime Steakhouse & Wine Bar
  3. 3Feast at Lele
  4. 421 Royal
  5. 5The Signature Prime Steak & Seafood

Pitches with receipts

Written by the agent from Qloo facts only. A claim Somm can't back is struck before it can leave the building.

Pursue

Nascar and the Dodgers share an audience worth reaching together

Nascar is the top-ranked automotive brand for the Los Angeles Dodgers audience, placing #1 of 10 in the category . Fans of Nascar also lean back toward the Dodgers, with a 0.83 affinity . The two audiences match closely on age and gender, at 93/100 . Their strongest areas in the United States overlap by 58% . Somm's verdict is PURSUE.

–Nascar ranks #1 of 10 automotive brands for Dodgers fans, with 0.83 affinity

–Age and gender profile match of 93/100 between the two audiences

–58% geographic overlap across the strongest US areas for each

Copy and download include only the kept text, with numbered sources for every figure.

Activation ideas

Grounded in what these fans also love. Same claim check as the pitches.

Under Armour

Under Armour x R2C2 clubhouse episode

R2C2 is UNINTERRUPTED is the top podcast for this audience . Under Armour could sponsor a Dodgers-themed R2C2 episode recorded at the ballpark, with player guests and UA product in the room. Under Armour already ranks #1 of 10 brands for the Dodgers audience , so this adds a voice they already listen to. Clip the episode for social and the in-stadium video board.

Under Armour

Co-branded 45-54 dad's-night gear drop

The Dodgers audience leans male and over-indexes at ages 45-54 . Under Armour could run a limited jersey-style training and casual line sold on select game nights, aimed at this group. Fans of Under Armour already lean back toward the Dodgers at 0.85 affinity , and the two audiences match 70/100 on age and gender . Keep the offer simple: one capsule, one night, one price point.

Under Armour

Sports-comedy watch party series

The top TV shows for this audience are Loudermilk and Bookie . Under Armour could host a small pre-game or off-day screening series with Dodgers alumni or a comedian host, built around those shows' tone. This is a lower-cost test of tone before a larger campaign. Geographic overlap between the two brands' strongest areas is 60% , so pick events in shared markets first.

Nyonair

Nyonair x R2C2 is UNINTERRUPTED podcast series

R2C2 is the #1 podcast for Dodgers fans . Sponsor a short run of episodes or a segment tied to Dodgers home games. Nyonair is the #1 of 10 brands in its category for this audience , so the fit is already there. Keep the creative simple: a Nyonair-branded travel or road-trip segment with a guest from the Dodgers world. I have no data on Nyonair's product or on R2C2's ad terms, so scope and pricing need to come from the partnerships team.

Nyonair

Comedy-sports watch party built around Loudermilk and Bookie

Loudermilk and Bookie are the #1 and #2 TV shows for this audience . Host a fan event near the ballpark with a screening and a Nyonair-branded giveaway, such as a prize trip. The audience leans male and ages 45–54 , so pick a relaxed, adult format rather than a youth-focused one. Both shows already rank at the top with this group, so the event theme is a low-risk draw. Rights to show the content would need to be checked.

Nyonair

Rivalry-week fan trip promotion with Athletics and Yankees angles

Oakland Athletics and New York Yankees are the #1 and #2 brands for Dodgers fans . Run a Nyonair 'follow your team' sweepstakes that sends winners to an away series against one of these clubs. Nyonair fans also show 0.80 affinity back toward the Dodgers , and the two audiences match 96/100 on age and gender profile . Geographic overlap is 54% , so target the shared markets first and test the rest. Away-series access would need Dodgers and league approval.

Without Qloo

The same question put to a language model with no taste data. Shared picks are highlighted on the left.

A language model alone

Asked the same question with no Qloo data. It answers from general knowledge.

  1. NikeNike already has deep ties to MLB and to individual stars like Mookie Betts. A Dodgers partnership would support co-branded apparel and cleats, and lifestyle campaigns built around Betts and Ohtani. It would also reach both the U.S. and Japanese fanbases.
  2. ToyotaToyota is a Japanese brand with a large U.S. and Southern California presence, so Ohtani and Yamamoto give it a natural cross-cultural story. Family-friendly game-day activations and dealer-network promotions would appeal to LA's broad, car-centric market.
  3. Anheuser-Busch (Michelob Ultra)Beer is a staple of ballpark culture, and Michelob Ultra's active-lifestyle positioning fits elite athletes. In-stadium pouring rights and a presence in the Dodger Stadium experience would reach a large adult fan base.
  4. SoFiSoFi is LA-based and already a major sports-venue brand, with a young, affluent target audience. A Dodgers deal would support credit card, investing and banking acquisition, using star players in marketing.
  5. UniqloUniqlo is a Japanese retailer that is expanding in the U.S., and Ohtani and Yamamoto make a strong tie-in. A partnership could include fan-wear collaborations and heritage-themed collections across California stores.
  6. Delta Air LinesDelta has a major LAX hub and a growing transpacific network, including Japan routes. Its brand fits the Dodgers' coast-to-coast and international reach. Loyalty-program tie-ins would offer fans travel perks and trips to away games or Japan.
  7. VerizonVerizon has long invested in sports, with 5G stadium experiences and streaming. It could power connected-fan features at Dodger Stadium and offer promotions to a huge Southern California subscriber base.
  8. Topps / FanaticsOhtani, Betts, Freeman and Yamamoto are among the most collectible players in baseball. Fanatics' merchandise and Topps' cards and digital collectibles would monetize that demand and drive engagement in the U.S. and Japan.

Somm, with Qloo

Brands these fans measurably over-index for, scored and gated.

  1. NascarAutomotive81
  2. NyonairTravel & hospitality81
  3. Under ArmourFootwear78
  4. Pabst Blue RibbonBeer75
  5. Air Jordan Product LineFootwear74
  6. White ClawSpirits73
  7. LowriderAutomotive73
  8. Hawaiian AirlinesTravel & hospitality73

Every request behind this report

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