This Week in Startups

Bragi

Founder-focused audio demo series on the show

Run a short recurring segment where the host tests Bragi earbuds live while talking with a guest founder. Bragi ranks #1 of 10 brands in its category for this audience , and Bragi's fans also lean back toward the show, with 0.87 affinity . The audience profile match is 91/100 , so the pitch needs little adjustment. Keep it to a product-in-use moment, not a scripted ad read. Ask listeners to try the product during calls and commutes.

Bragi

Curated electronic playlist with Morgan Page

Build a co-branded 'founder focus' playlist around the electronic taste of this audience. Morgan Page is the #3 artist for these fans (0.95 affinity) , and electronic is among the top taste tags . Approach Morgan Page, or similar artists in the same lane, for a short mix or a guest pick. Promote it through the show and Bragi channels as listening to pair with Bragi earbuds. Artist participation would need to be confirmed first.

Bragi

Cross-show placement with adjacent business podcasts and media

Extend the Bragi message to where these fans already listen and read. All-In is the #1 podcast , Masters of Scale is #2 , and Axios is the #1 TV show . Test a small paid placement or a joint giveaway on one or two of these, using the same founder-audio angle. Creative can speak to men in their mid-40s to mid-50s, where the audience over-indexes . Geographic overlap between the two audiences is 45% , so target the shared US regions first and measure before scaling.

Evernote

Evernote 'Show Notes' workflow sponsorship

Evernote ranks #1 of 10 brands in its category for this audience (affinity 0.95) , and its fans lean back toward the show at 0.87 . Build a recurring segment where the host shows how he runs episode prep, deal notes and founder interviews in Evernote. Offer a shareable template notebook via a custom URL. Track template saves and trial starts. The fit is strong, so the creative should be a real workflow, not a read.

Evernote

Founder-podcast clip notebook with peer shows

Fans over-index on All-In (#1 podcast, 0.97) and Masters of Scale (#2, 0.95) . Create a 'founder lessons' Evernote template that lets listeners clip and tag insights from these shows. Promote it on This Week in Startups with a short demo. A partnership with the other shows would need separate outreach and is not assumed.

Evernote

Reading-list capture segment

The audience ranks Medium #1 (0.96) and Salesforce #2 (0.96) among brands, and Axios #1 among TV shows (0.94) . Pitch Web Clipper as the way to save and organize Medium and Axios reading. Run a host-led segment on building a weekly 'startup reading list' notebook. The audience leans male, 45–54 , so keep the tone practical and productivity-focused.

A language model alone

Asked the same question with no Qloo data. It answers from general knowledge.

1. BrexTWiST's audience is founders and startup operators who need credit, banking, and expense tools built for venture-backed companies. Brex has marketed heavily to this segment, and Jason often discusses startup finance.
2. NotionNotion is widely used by early-stage teams for docs, wikis, and project management. Its AI features fit the show's frequent coverage of AI tools and lean-team operations.
3. VantaFounders selling to enterprise customers hit compliance requirements early. Vanta's pitch of getting audit-ready quickly matches the show's audience of B2B SaaS and AI startup builders.
4. GustoStartups need simple payroll, benefits, and onboarding as they make first hires. Gusto reaches new founders and small-team operators who listen to TWiST.
5. Stripe (Atlas)Atlas targets first-time founders forming a Delaware C-corp, and Stripe's payments stack is core to many startups. The show regularly covers new founders and early product launches.
6. Wix Studio / SquarespaceSquarespace is a long-running podcast sponsor, and both brands appeal to founders who need landing pages and sites fast without engineering resources. Their broad audience fit extends to the creator and indie-maker listeners.
7. HubSpotFounders building go-to-market motions need a CRM that scales. HubSpot's startup programs and AI features suit an audience mixing early-stage builders and growth-stage operators.
8. MercuryMercury is built for venture-backed startups and is a natural fit for an audience of founders and angel investors. It complements Brex by serving core banking needs, and its brand is already embedded in startup culture.