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Offer review for a brand

Celsius

Energy drinksCompetitor: Red BullCompetitor: Monster Energy

4 offers read, 39 Qloo requests, 27 seconds.

Verdicts

Each offer is scored against your brand's audience. Conflicts and age rules are enforced in code, whatever the offer says.

podcast

Armchair Expert with Dax Shepard

Asking $60,000. Four-episode integration

58
Consider

Matched by closest name: Armchair Expert → Armchair Expert with Dax Shepard. Check these are the right entities.

podcast

This Week in Startups

Asking $40,000. Two host-read spots per episode for eight weeks

38
Pass

lineup

Rolling Loud

Asking $250,000. Main-stage sampling and LED signage

48
Blocked

Rolling Loud already partners with your competitor Red Bull.

podcast

Night Shift Radio

Asking $9,000. Three mid-roll reads

–
Not enough evidence

Instructions to the reviewer found and removed

The offer contained text aimed at an AI reviewer: ignore previous instructions. It was stripped before the agent read the offer and did not change the score.

Qloo has no match for Night Shift Radio, so no score is shown.

Decision memos

For the offers worth a conversation. Unbacked claims are struck.

Armchair Expert offers Celsius a warm audience, with some gaps to test

Armchair Expert with Dax Shepard is a reasonable fit for Celsius, though not a clear-cut one. Celsius ranks #3 of 10 energy drink brands for this audience, with an affinity of 0.85 . Celsius's own fans lean back toward the show at 0.79 affinity . The audience-profile match on age and gender is a middling 51/100 . Geographic overlap in the United States is 25%, so a regional or tested buy may suit better than a broad one .

–Celsius ranks #3 of 10 in the category for this audience, affinity 0.85

–Celsius fans show 0.79 affinity back toward the show

–Age and gender match is 51/100, and US geographic overlap is 25%

Where Celsius's fans already are

Properties Qloo finds over-indexing with your own audience. A shortlist to approach before the offers arrive.

Podcasts

  1. Bucci Radio
  2. EMBody Radio
  3. Make Bank with Marie Wold
  4. Payday With Rayray
  5. Earn Your Happy

Music

  1. Hardy
  2. Dylan Scott
  3. Chris Janson
  4. Luke Combs
  5. Parmalee

TV

  1. The Ultimate Fighter
  2. American Ninja Warrior
  3. The Challenge
  4. American Grit
  5. Steve Austin's Broken Skull Challenge

Every request behind this review

ReceiptWorkflowEndpointRouteResult
search/searchcacheok
search/searchcacheok
audience demographics/v2/insightscacheok
insights raw/v2/insightscacheok
trends/v2/trendingcacheok
tags raw/v2/tagscacheok
recommend/v2/insightscacheok
rank/v2/insightscacheok
rank/v2/insightscacheok
audience demographics/v2/insightscacheok
insights raw/v2/insightscacheok
search/searchcacheok