Offer review for a brand
3 offers read, 17 Qloo requests, 9 seconds.
Each offer is scored against your brand's audience. Conflicts and age rules are enforced in code, whatever the offer says.
podcast
Asking $120,000. Season-long beer category partner
No youth skew in Qloo's age affinity (−0.33), but taste data can't prove audience composition. Beer Institute Advertising and Marketing Code requires 73.6% of the audience 21+. Get measured audience data before signing.
artist
Asking $150,000. Title sponsorship across six cities
Age-restricted category with no audience-age evidence from Qloo; Somm will not clear it blind. Beer Institute Advertising and Marketing Code requires 73.6% of the audience 21+.
Fewer than three independent Qloo signals; no score is shown.
Qloo has no match for: KATSEYE.
Qloo doesn't know this property, so Somm gives no score.
lineup
Asking $300,000. Official light beer of the Palomino stage
Age-restricted category with no audience-age evidence from Qloo; Somm will not clear it blind. Beer Institute Advertising and Marketing Code requires 73.6% of the audience 21+.
Fewer than three independent Qloo signals; no score is shown.
Qloo has no match for: Stagecoach.
Qloo doesn't know this property, so Somm gives no score.
For the offers worth a conversation. Unbacked claims are struck.
The Bill Simmons Podcast and Michelob ULTRA share an audience profile that lines up closely by age and gender . Michelob ULTRA's fans show a strong pull back toward the show, with an affinity of 0.85 . In the other direction, the show's audience ranks Michelob ULTRA #7 of 10 brands in beer, so there is room to grow within the category . Their strongest areas in the United States overlap in part, which gives a base for regional activation . We rate this a CONSIDER: the fit is real, but the audience's own preference is middling.
–Audience-profile match of 90/100 on age and gender
–Michelob ULTRA fans' affinity for the show is 0.85, against 0.78 the other way
–44% geographic overlap in the United States
Properties Qloo finds over-indexing with your own audience. A shortlist to approach before the offers arrive.
Podcasts
Music
TV
| Receipt | Workflow | Endpoint | Route | Result |
|---|---|---|---|---|
| search | /search | cache | ok | |
| search | /search | cache | empty | |
| search | /search | cache | ok | |
| search | /search | cache | ok | |
| audience demographics | /v2/insights | cache | ok | |
| audience demographics | /v2/insights | cache | ok | |
| insights raw | /v2/insights | cache | ok | |
| trends | /v2/trending | cache | ok | |
| search | /search | cache | empty | |
| recommend | /v2/insights | cache | ok | |
| rank | /v2/insights | cache | ok | |
| rank | /v2/insights | cache | ok |